How can businesses ensure that the personalized interactions and relationships they build with customers through technology are authentic and genuine, rather than feeling automated or impersonal?

Businesses can ensure that personalized interactions and relationships feel authentic and genuine by incorporating human touchpoints throughout the customer journey. This can include personalized messaging that reflects the customer's unique preferences and needs, as well as providing opportunities for real-time communication with a human representative. Additionally, businesses should prioritize transparency and honesty in their interactions, ensuring that customers feel valued and respected. Regularly seeking feedback and actively listening to customer concerns can also help businesses tailor their interactions to be more authentic and personalized.