How can businesses ensure that their efforts to address cultural differences in customer experience are authentic and not seen as tokenistic gestures?

Businesses can ensure their efforts to address cultural differences in customer experience are authentic by conducting thorough research on the cultural backgrounds and preferences of their target audience. They should actively engage with diverse communities and seek feedback to tailor their strategies accordingly. It is essential to have diverse teams within the organization to provide different perspectives and ensure that initiatives are inclusive and respectful. Additionally, businesses should consistently evaluate and adjust their approaches to demonstrate a genuine commitment to cultural diversity and inclusion.