How can organizations ensure that the use of technology in enhancing the customer experience in a virtual setting aligns with their brand values and customer service standards?

Organizations can ensure that the use of technology aligns with their brand values and customer service standards by first clearly defining their brand values and customer service standards. They should then carefully select and implement technology solutions that complement these values and standards, ensuring that they enhance the customer experience rather than detract from it. Regularly monitoring and evaluating the technology's impact on customer experience and obtaining feedback from customers can also help organizations ensure alignment with their brand values and service standards. Finally, providing training and support to employees on how to effectively use the technology to deliver on brand values and service standards is crucial for success.