How can companies ensure that their technology strategies not only improve customer experience and employee engagement, but also align with their overall business goals and objectives?

Companies can ensure that their technology strategies align with their business goals by first identifying their objectives and priorities. They should then assess how technology can support these goals, whether it's through improving customer experience or enhancing employee engagement. Companies should also regularly evaluate and adjust their technology strategies to ensure they remain aligned with their business objectives. Finally, involving key stakeholders from different departments in the technology planning process can help ensure that all aspects of the business are considered and integrated into the overall strategy.