How can businesses ensure that their technology-driven customer experience strategies align with their overall business goals and objectives to drive long-term success and growth?

Businesses can ensure that their technology-driven customer experience strategies align with their overall goals and objectives by first clearly defining their business goals and objectives. They should then identify how technology can support and enhance these goals, such as improving customer satisfaction or increasing efficiency. It is important for businesses to regularly review and adjust their technology-driven strategies to ensure they remain aligned with their evolving business goals. Additionally, businesses should invest in training and development to ensure that their employees have the necessary skills to implement and support these strategies effectively.