How can organizations ensure that storytelling initiatives are aligned with their overall business objectives and values in order to maximize the impact on employee engagement and customer experience?

Organizations can ensure that storytelling initiatives are aligned with their overall business objectives and values by first clearly defining their objectives and values. They should then develop a storytelling strategy that reinforces these key messages and aligns with the organization's brand. Regularly evaluating the impact of storytelling initiatives on employee engagement and customer experience through feedback and metrics can help ensure alignment and maximize impact. Additionally, involving employees in the storytelling process and encouraging them to share their own stories can help create a more authentic and engaging experience for both employees and customers.