How can companies ensure that their rewards and incentives align with their overall organizational goals and values, and what steps can they take to ensure that their programs are not only motivating employees but also driving the desired outcomes for the business as a whole?

Companies can ensure that their rewards and incentives align with their organizational goals and values by clearly defining these goals and values and communicating them to employees. They can also regularly review and update their rewards programs to ensure they are in line with these goals. To ensure that their programs are motivating employees and driving desired outcomes, companies can gather feedback from employees on what incentives are most effective and track the impact of rewards on performance metrics. Additionally, companies can tie rewards directly to specific business objectives to ensure alignment with overall goals.