How can organizations ensure that their recognition and rewards program for CX ambassadors is aligned with the company's overall goals and values to maximize its impact on employee motivation and engagement?

To ensure that the recognition and rewards program for CX ambassadors is aligned with the company's overall goals and values, organizations should first clearly define their goals and values and communicate them to employees. They should then tailor the recognition and rewards program to specifically acknowledge behaviors and achievements that align with these goals and values. Regularly review and assess the program to ensure it remains aligned with the company's objectives and adjust as needed. Additionally, involve employees in the design and implementation of the program to ensure it resonates with them and drives motivation and engagement.