How can organizations ensure that their recognition and rewards programs are aligned with the values and culture of their company, in order to effectively motivate employees to excel as CX ambassadors?

Organizations can ensure that their recognition and rewards programs are aligned with their values and culture by first clearly defining their core values and desired company culture. They should then design recognition and rewards programs that reflect and reinforce these values, such as recognizing behaviors that exemplify the company's values. Additionally, involving employees in the design and implementation of these programs can help ensure they resonate with the company's culture and are effective in motivating employees to excel as CX ambassadors. Regularly evaluating and adjusting these programs based on feedback and results can also help ensure alignment with the company's values and culture.