How can businesses effectively navigate cultural differences when expanding into new international markets to ensure successful customer engagement and retention?

Businesses can effectively navigate cultural differences when expanding into new international markets by conducting thorough research on the cultural norms, values, and preferences of the target market. This will help them tailor their products, services, and marketing strategies to better resonate with the local audience. Building strong relationships with local partners or hiring employees who are familiar with the culture can also help bridge the gap and enhance customer engagement. Additionally, businesses should be open to feedback and be willing to adapt their approach based on the feedback received to ensure successful customer retention in the new market.