How can companies ensure that their non-financial incentives are aligned with the values and goals of their employees in order to effectively motivate and engage them?

Companies can ensure that their non-financial incentives are aligned with the values and goals of their employees by first understanding what motivates their employees through surveys or one-on-one discussions. They can then tailor incentives such as flexible work hours, professional development opportunities, or recognition programs to align with these motivations. It is important for companies to communicate the purpose and benefits of these incentives clearly to employees to ensure they understand how they tie into the company's values and goals. Regular feedback and adjustments to the incentives based on employee input can also help ensure they remain effective in motivating and engaging employees.