How can companies effectively align their internal processes and systems with their customer-centric culture to ensure a seamless and holistic approach to delivering exceptional customer experiences?

Companies can effectively align their internal processes and systems with their customer-centric culture by first understanding their customers' needs and preferences. This information can then be used to tailor internal processes and systems to better meet these needs. Additionally, companies can implement regular training and communication to ensure that all employees are aligned with the customer-centric culture. By continuously monitoring and measuring customer feedback and satisfaction, companies can make necessary adjustments to their processes and systems to ensure a seamless and holistic approach to delivering exceptional customer experiences.