How can companies ensure that internal CX videos are aligned with their overall customer experience strategy, and what steps can be taken to continuously improve the effectiveness of these videos in inspiring employees to deliver exceptional service?

Companies can ensure that internal CX videos are aligned with their overall customer experience strategy by clearly defining their messaging and objectives, ensuring that the content reflects the company's values and service standards. To continuously improve the effectiveness of these videos in inspiring employees to deliver exceptional service, companies can gather feedback from employees on the impact of the videos, regularly update the content to keep it fresh and engaging, and provide training and support to help employees apply the lessons learned from the videos in their daily interactions with customers.