How can companies ensure that their CX ambassadors are consistently aligned with the brand values and messaging, and how can they measure the impact of this alignment on overall customer satisfaction and loyalty?

Companies can ensure that their CX ambassadors are consistently aligned with brand values and messaging by providing thorough training and ongoing support. This includes regular communication, feedback, and coaching to reinforce the importance of brand alignment. To measure the impact of this alignment on customer satisfaction and loyalty, companies can conduct surveys, gather feedback from customers, and track key performance indicators such as customer retention rates and Net Promoter Scores. Additionally, monitoring social media mentions and online reviews can provide valuable insights into how customers perceive the brand and its ambassadors.