How can companies ensure that their internal CX communication tools are aligning with the company's overall business goals and objectives, and what strategies can be implemented to measure the success of this alignment?

Companies can ensure that their internal CX communication tools are aligning with their overall business goals and objectives by clearly defining these goals and objectives and communicating them to all employees. Regularly assessing the effectiveness of the communication tools through employee feedback, surveys, and analytics can help measure the success of the alignment. Implementing training programs to educate employees on the importance of CX communication and providing them with the necessary tools and resources can also help ensure alignment with business goals. Additionally, setting key performance indicators (KPIs) related to CX communication and regularly monitoring and analyzing these metrics can provide insights into the effectiveness of the tools in achieving business objectives.