How can companies ensure that their customer experience strategies align with their employees' values and motivations in order to drive greater engagement and commitment to CX initiatives?

Companies can ensure that their customer experience strategies align with their employees' values and motivations by involving them in the process of designing and implementing these strategies. This can be done through regular communication, feedback sessions, and training programs that emphasize the importance of customer satisfaction. By creating a culture that values both employee and customer feedback, companies can foster a sense of ownership and commitment among their employees towards CX initiatives. Additionally, recognizing and rewarding employees who exemplify the desired values and behaviors can further drive engagement and commitment to these initiatives.