How can companies ensure that their efforts in empowering employees to become effective CX ambassadors are aligned with their overall business objectives and values?

Companies can ensure alignment by clearly defining their business objectives and values, and communicating them to employees. They should provide training and resources to help employees understand how their role as CX ambassadors contributes to these objectives. Regular feedback and performance evaluations can help track progress and ensure alignment. Companies should also foster a culture of empowerment and open communication to encourage employees to actively engage in promoting a positive customer experience that aligns with the company's values.