How can companies ensure that their reward programs and incentive strategies are effectively aligning employee behavior with the goal of prioritizing positive customer interactions as CX ambassadors in a rapidly changing business environment?

Companies can ensure their reward programs and incentive strategies effectively align employee behavior with the goal of prioritizing positive customer interactions by clearly communicating expectations and desired behaviors. They should regularly evaluate and adjust their programs to ensure they are motivating employees to focus on customer satisfaction. Providing training and resources to help employees understand the importance of customer experience and how their actions impact it can also be beneficial. Additionally, recognizing and rewarding employees who consistently deliver exceptional customer service can reinforce the desired behaviors and create a culture of customer-centricity within the organization.