How can companies ensure that the digital tools they implement for enhancing employee efforts in improving the Customer Experience are aligned with their overall business strategy and objectives?

Companies can ensure that the digital tools they implement for enhancing employee efforts in improving customer experience are aligned with their overall business strategy and objectives by first clearly defining their business goals and objectives. They should then identify the specific digital tools that will help achieve those goals and ensure that they are in line with the overall business strategy. Companies should also provide proper training and support to employees on how to effectively use these tools to enhance customer experience. Regular monitoring and evaluation of the tools' performance against the business objectives will help companies make necessary adjustments to ensure alignment.