How can companies ensure that the data-driven decisions they are making align with their overall business goals and values, and what strategies can be implemented to maintain a balance between data-driven insights and human intuition in decision-making processes?

Companies can ensure that data-driven decisions align with their business goals and values by clearly defining these goals and values upfront, and then using them as a guiding framework for data analysis and decision-making. Strategies to maintain a balance between data-driven insights and human intuition include encouraging open communication and collaboration between data analysts and decision-makers, conducting regular reviews to ensure decisions are aligned with business goals, and incorporating qualitative data and feedback from employees and customers into decision-making processes. By combining data-driven insights with human intuition and values, companies can make more informed and strategic decisions that drive their business forward while staying true to their core values.