How can companies ensure that their internal CX communication strategy aligns with their overall business goals and objectives, and what steps can they take to measure the impact of this alignment on their bottom line?

Companies can ensure that their internal CX communication strategy aligns with their overall business goals and objectives by clearly defining their goals, ensuring that all internal communication channels are consistent with these goals, and regularly evaluating the effectiveness of their communication strategy. To measure the impact of this alignment on their bottom line, companies can track key performance indicators related to customer satisfaction, retention rates, and revenue growth. They can also conduct surveys and gather feedback from customers to assess the impact of their communication strategy on customer loyalty and overall business success.