How can companies ensure that their internal CX communication strategy aligns with their overall business objectives and goals, and how can they measure the impact of this alignment on overall performance and success?

Companies can ensure that their internal CX communication strategy aligns with their overall business objectives and goals by first clearly defining these objectives and goals. They should then develop a communication plan that incorporates these goals and objectives into all internal CX messaging. To measure the impact of this alignment on overall performance and success, companies can use key performance indicators (KPIs) related to customer satisfaction, employee engagement, and revenue growth. Regularly tracking and analyzing these KPIs will help companies assess the effectiveness of their internal CX communication strategy in achieving their business objectives.