How can companies ensure that their CX ambassador program is effectively aligning with their brand values and overall customer experience strategy to drive sustainable business growth in the long term?

Companies can ensure that their CX ambassador program is effectively aligning with their brand values and customer experience strategy by clearly defining their brand values and customer experience goals. They should provide training and resources to ambassadors to ensure they understand and embody these values. Regularly measuring and evaluating the impact of the program on customer satisfaction and loyalty can help ensure alignment with the overall customer experience strategy. Additionally, companies should continuously communicate with ambassadors to gather feedback and make adjustments as needed to drive sustainable business growth in the long term.