How can companies ensure that their customer service culture is aligned with their overall business goals and values to maximize impact on business performance and success?

Companies can ensure that their customer service culture is aligned with their overall business goals and values by clearly defining and communicating their values and goals to all employees. They can also provide training and resources to empower employees to deliver top-notch customer service that reflects these values and goals. Regular feedback and performance evaluations can help ensure that employees are consistently meeting these standards. Additionally, companies can incentivize and reward employees who exemplify the desired customer service culture to further reinforce alignment with business goals and values.