How can companies ensure that their customer experience initiatives align with their overall business objectives and values?

Companies can ensure that their customer experience initiatives align with their overall business objectives and values by first clearly defining their objectives and values. They should then develop customer experience strategies that directly support these objectives and values. Regularly measuring and analyzing customer feedback and behavior can help companies understand how well their initiatives are aligning with their goals. Additionally, providing training and resources to employees to ensure they understand and embody the company's values can help maintain alignment between customer experience initiatives and business objectives.