How can companies ensure that their customer experience initiatives align with their overall business goals and objectives, and what role does leadership play in driving a successful customer-centric culture within the organization?

Leadership
Companies can ensure that their customer experience initiatives align with their overall business goals and objectives by clearly defining their customer experience strategy and integrating it into their overall business strategy. Leadership plays a critical role in driving a successful customer-centric culture within the organization by setting the tone from the top, championing customer-centric values, and empowering employees to prioritize customer needs. Effective leadership also involves monitoring and measuring customer experience metrics to ensure that initiatives are aligned with business goals and continuously improving the customer experience.