How can businesses ensure that their proactive efforts in addressing customer dissatisfaction are aligned with their overall business goals and objectives?

Businesses can ensure that their proactive efforts in addressing customer dissatisfaction are aligned with their overall business goals and objectives by first understanding their customers' needs and expectations. They should then develop strategies and processes that prioritize customer satisfaction and retention, while also considering the impact on their bottom line. Regularly monitoring and analyzing customer feedback and metrics can help businesses identify areas for improvement and make data-driven decisions to align their efforts with their business goals. Additionally, fostering a customer-centric culture within the organization and empowering employees to take ownership of customer issues can further ensure that proactive efforts are in line with overall objectives.