How can companies effectively align their customer-oriented culture with their overall business goals and objectives to ensure long-term success and growth?

Companies can align their customer-oriented culture with their business goals by prioritizing customer satisfaction and feedback in decision-making processes. This can be achieved by incorporating customer-centric metrics into performance evaluations and setting goals that focus on enhancing the customer experience. Additionally, fostering a company-wide commitment to understanding and meeting customer needs can help ensure long-term success and growth. Regularly communicating the importance of customer-centricity and providing training and resources to employees can also help reinforce this culture throughout the organization.