In what ways can companies ensure that their customer-centric initiatives align with their overall business goals and objectives, and how can they measure the impact of these initiatives on their bottom line?

Companies can ensure that their customer-centric initiatives align with their business goals by clearly defining their objectives, communicating them across the organization, and integrating them into their strategic planning process. They can measure the impact of these initiatives on their bottom line by tracking key performance indicators such as customer satisfaction scores, retention rates, and lifetime value of customers. Additionally, conducting regular customer feedback surveys and analyzing customer behavior data can provide valuable insights into the effectiveness of their customer-centric initiatives.