How can companies ensure that cross-functional teams are effectively aligned with the overall business objectives and priorities in order to maximize their impact on improving customer experiences?

Companies can ensure that cross-functional teams are effectively aligned with business objectives by clearly communicating the overall goals and priorities to team members. Regular meetings and check-ins can help ensure that all team members are on the same page and working towards the same goals. Providing training and resources to help team members understand how their work contributes to the overall customer experience can also help align their efforts with business objectives. Additionally, setting clear metrics and key performance indicators can help track progress and ensure that teams are making a measurable impact on improving customer experiences.