How can companies ensure that the innovative communication tools and technology they implement are effectively aligning with their overall business objectives and goals?

Alignment
Companies can ensure that innovative communication tools and technology align with their business objectives by first clearly defining their goals and objectives. They should then evaluate how the tools will help achieve these goals and if they are in line with the company's overall strategy. Regularly monitoring and measuring the impact of the tools on business performance can also help ensure alignment. Additionally, seeking feedback from employees and stakeholders on the effectiveness of the tools in meeting business objectives can provide valuable insights for improvement.