How can companies ensure that their communication strategies align with their overall business objectives and goals, and how can they measure the impact of effective communication on achieving these goals?

Companies can ensure that their communication strategies align with their overall business objectives and goals by first clearly defining these objectives and goals. They should then develop a communication strategy that supports and reinforces these objectives, ensuring consistency in messaging across all channels. To measure the impact of effective communication on achieving these goals, companies can use key performance indicators (KPIs) such as increased brand awareness, customer engagement, and sales conversions. They can also conduct surveys and feedback sessions to gather insights on how their communication efforts are perceived and how they are influencing the achievement of business goals.