How can companies ensure that the criteria for receiving awards and certificates align with the values and goals of the organization in order to maximize their impact on employee motivation and performance?

Companies can ensure that the criteria for receiving awards and certificates align with their values and goals by clearly defining these values and goals within the organization. They should establish specific criteria that directly reflect these values and goals, ensuring that the awards and certificates are meaningful and relevant to employees. Regularly communicating these criteria and the significance of the awards can help employees understand the connection to the organization's values and goals, ultimately maximizing their impact on motivation and performance. Additionally, soliciting feedback from employees on the criteria and recognition programs can help ensure alignment with organizational values and goals.