How can companies adapt their customer-centric strategies to stay competitive in an ever-evolving market landscape, and what role does innovation play in maintaining a strong customer focus?

Companies can adapt their customer-centric strategies by continuously gathering and analyzing customer feedback to understand their evolving needs and preferences. They can also leverage technology to personalize customer experiences and provide seamless omnichannel interactions. Innovation plays a crucial role in maintaining a strong customer focus by enabling companies to develop new products, services, and processes that address changing customer demands and differentiate themselves from competitors. By fostering a culture of innovation and being agile in responding to market trends, companies can stay competitive and retain a loyal customer base in an ever-evolving market landscape.