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How can companies effectively integrate storytelling techniques in video format to not only enhance employee engagement and customer experience excellence, but also drive measurable ROI and business impact? What specific strategies and best practices should be implemented to ensure the success of these storytelling efforts, and how can companies effectively measure the tangible outcomes and benefits of their storytelling initiatives?

Companies can effectively integrate storytelling techniques in video format by creating compelling narratives that resonate with both employees and customers. To drive measurable ROI and business impact, companies should...