In addition to providing perks and rewards, how can companies ensure that CX ambassadors feel valued and appreciated for their advocacy efforts, ultimately leading to long-term loyalty and positive brand advocacy?

Companies can ensure CX ambassadors feel valued and appreciated by recognizing their contributions publicly, such as through social media shoutouts or internal newsletters. They can also involve ambassadors in decision-making processes and seek their feedback on products or services, showing that their opinions are valued. Providing opportunities for professional development or exclusive access to events can also make ambassadors feel special and appreciated. Ultimately, building strong relationships with ambassadors through consistent communication and showing genuine appreciation for their efforts will lead to long-term loyalty and positive brand advocacy.