In what ways can companies utilize social media platforms to gather real-time feedback from customers and measure the success of their customer-centric initiatives?

Companies can utilize social media platforms to gather real-time feedback from customers by monitoring comments, reviews, and direct messages. They can also create polls, surveys, and questionnaires to engage customers and gather specific feedback. Additionally, companies can track metrics such as engagement rates, sentiment analysis, and customer satisfaction scores to measure the success of their customer-centric initiatives. By actively listening and responding to customer feedback on social media, companies can improve their products, services, and overall customer experience.