How can employees effectively utilize social media platforms to proactively address customer issues before they escalate, and ultimately improve customer satisfaction levels in a digital world?

Employees can utilize social media platforms by actively monitoring comments and messages from customers, responding promptly to any inquiries or complaints, and addressing issues in a professional and empathetic manner. By engaging with customers in a timely and transparent manner, employees can prevent issues from escalating and demonstrate their commitment to customer satisfaction. Additionally, employees can use social media to gather feedback and insights from customers, allowing them to continuously improve their products and services to better meet customer needs and expectations in a digital world.