How can businesses effectively use social media platforms to gather and analyze customer feedback in order to make strategic decisions and enhance their products or services?

Businesses can effectively use social media platforms to gather and analyze customer feedback by actively monitoring comments, reviews, and mentions related to their brand. They can also create surveys or polls on social media to directly gather feedback from their audience. By using analytics tools provided by the social media platforms, businesses can track engagement metrics and sentiment analysis to understand customer perceptions. This data can then be used to make informed decisions on product improvements, service enhancements, and overall strategic planning to better meet customer needs and preferences.

Keywords

social media customer feedback analytics strategic decisions product enhancement

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