How can companies use interactive storytelling techniques in video format to not only educate employees on the importance of customer experience, but also empower them to actively engage in creating memorable customer interactions?

Companies can use interactive storytelling techniques in video format to educate employees on the importance of customer experience by creating engaging narratives that illustrate the impact of positive customer interactions. By incorporating interactive elements such as quizzes or decision-making scenarios, employees can actively participate in the learning process and apply their knowledge in real-world situations. This approach can empower employees to take ownership of their role in creating memorable customer interactions, leading to increased engagement and a customer-centric mindset throughout the organization.