In what ways can a CX ambassador utilize emotional intelligence to de-escalate tense situations and build rapport with customers, ultimately enhancing the overall customer experience?

A CX ambassador can utilize emotional intelligence by actively listening to the customer's concerns and empathizing with their emotions. By showing understanding and validation, the ambassador can help de-escalate tense situations and build trust with the customer. Additionally, using positive language, maintaining a calm demeanor, and offering solutions that address the customer's needs can further enhance the overall customer experience.