How can companies ensure that customer feedback is utilized effectively in employee evaluations without overshadowing other important performance metrics?

Companies can ensure that customer feedback is utilized effectively in employee evaluations by incorporating it as one of many data points in the evaluation process. They can establish clear guidelines for how customer feedback will be collected, analyzed, and used in evaluations. Additionally, companies can provide training for managers on how to interpret and weigh customer feedback alongside other performance metrics. Finally, creating a balanced evaluation system that considers a variety of factors, including customer feedback, will help prevent it from overshadowing other important performance metrics.