How can companies ensure that employees are effectively utilizing customer feedback to drive improvements in product and service offerings, rather than simply collecting feedback for evaluation purposes?

Companies can ensure employees effectively utilize customer feedback by implementing regular training sessions on how to analyze and implement feedback. They can also create a system for tracking and monitoring the progress of feedback-driven initiatives. Additionally, companies should incentivize employees for successfully implementing feedback and driving improvements in product and service offerings. Lastly, fostering a culture of continuous improvement and transparency within the organization can help ensure that feedback is used to drive meaningful changes.