How can companies ensure that they are not only collecting customer feedback effectively, but also using it to drive meaningful change and innovation within their organization?

Companies can ensure they are collecting customer feedback effectively by utilizing multiple channels such as surveys, social media, and customer service interactions. To drive meaningful change and innovation, companies should analyze the feedback to identify trends and common themes, prioritize areas for improvement based on customer insights, and involve cross-functional teams in developing and implementing solutions. Additionally, companies should communicate the changes made in response to customer feedback to demonstrate their commitment to listening and acting on customer input.