How can researchers effectively use storytelling techniques to make complex data more accessible and engaging for a non-expert audience?

Researchers can effectively use storytelling techniques by framing the data within a narrative structure that is relatable and engaging for the audience. This can involve using real-life examples, case studies, or anecdotes to illustrate the key points of the data. Additionally, incorporating visuals such as charts, graphs, and infographics can help simplify complex information and make it more digestible for non-experts. Finally, researchers should focus on using clear and concise language, avoiding technical jargon, and providing context to help the audience understand the significance of the data.