How can researchers use storytelling techniques to not only communicate their statistical findings effectively, but also inspire action or change among non-experts or lay audiences?

Researchers can use storytelling techniques to make their statistical findings more relatable and engaging for non-experts by framing their data within a narrative structure. By incorporating personal anecdotes or case studies, researchers can humanize the data and help audiences connect on an emotional level. Additionally, using visual aids such as infographics or data visualization tools can help simplify complex information and make it more accessible to a wider audience. By presenting their findings in a compelling and easy-to-understand manner, researchers can inspire action or change among non-experts by creating a sense of urgency or highlighting the real-world implications of their research.