How can companies ensure that their use of innovative technologies not only enhances the customer experience, but also fosters genuine connections and trust with their customers?

Companies can ensure that their use of innovative technologies enhances the customer experience and fosters genuine connections by prioritizing transparency and communication. This includes being clear about how customer data is collected, used, and protected. Additionally, companies should focus on personalization and customization to create more meaningful interactions with customers. Finally, actively seeking feedback from customers and incorporating their input into the development and implementation of new technologies can help build trust and strengthen relationships.