How can companies use gamification techniques to incentivize employees to actively apply CX stories in their interactions with customers, and what impact could this have on overall customer satisfaction and loyalty?

Companies can use gamification techniques by creating rewards systems or competitions that encourage employees to apply CX stories in their interactions with customers. This could involve points, badges, or leaderboards to track and reward employees who successfully implement these stories. By incentivizing employees in this way, companies can increase the consistency and quality of customer interactions, leading to improved customer satisfaction and loyalty. Ultimately, this can result in higher customer retention rates and increased profitability for the company.