How can a CX ambassador effectively turn a dissatisfied customer into a loyal advocate for the brand?

A CX ambassador can effectively turn a dissatisfied customer into a loyal advocate for the brand by actively listening to their concerns and empathizing with their experience. They should take ownership of the issue and work towards finding a satisfactory resolution that exceeds the customer's expectations. By following up with the customer to ensure their satisfaction and consistently providing exceptional service, the CX ambassador can build trust and loyalty, ultimately turning the dissatisfied customer into a loyal advocate for the brand.