How can a CX ambassador effectively turn a dissatisfied customer into a loyal advocate for the brand through their handling of a challenging situation?

A CX ambassador can effectively turn a dissatisfied customer into a loyal advocate by actively listening to the customer's concerns, empathizing with their frustrations, and taking ownership of the issue. They should work towards finding a solution that meets the customer's needs and exceeds their expectations. By following up with the customer after the issue has been resolved and showing genuine appreciation for their feedback, the CX ambassador can demonstrate the brand's commitment to customer satisfaction and build trust with the customer.